Promotional poster for graduate screening

Visionnaire

Deakin University’s annual Film, Television & Animation graduate screening showcases student work to an industry-facing audience through screenings, awards, and exhibition materials.

Design System

The brief called for a cohesive visual identity that could balance a professional tone with the energy and diversity of emerging filmmakers. The response focused on a system applied across multiple formats, including posters, social media, award certificates, and a printed program. A restrained typographic approach was paired with a simple visual graphic motif inspired by film countdowns.

Clarity and consistency were prioritised across applications with layouts using clear hierarchy and spacing to support readability, particularly within the program which supported the event.

Award certificates received by students

Programme handed out at graduate screening

Outcome

The final outcome is a flexible identity system that works across print and digital applications while maintaining a consistent visual language. The system supports a wide range of content, from promotional posters and social media posts to award certificates and an event programme without losing cohesion or clarity.