Free 3D Hands is a not-for-profit organisation that designs and provides free 3D-printed prosthetic devices to people in need. While their mission is innovative and impactful, their existing brand identity and messaging lacked cohesion. Key opportunities were being missed to connect emotionally with donors, volunteers, and the wider community. The challenge was to develop a refreshed identity that communicated the organisation’s compassion and innovation in a way that was clear, professional, and inspiring.